- GM partners with Barclays to launch a new GM Rewards™ Mastercard® offering extensive earning potential.
- Cardmembers enjoy benefits like 30,000 bonus points and up to 10x points on GM purchases.
- Points can be redeemed across GM services, enhancing customer retention and engagement.
General Motors (GM, Financial) has unveiled a revamped GM Rewards™ loyalty program alongside a new co-branded GM Rewards™ Mastercard®, launched in partnership with Barclays. This initiative aims to strengthen customer retention through enhanced earning and redemption opportunities.
The new loyalty program offers members 3x points for every $1 spent on eligible GM purchases and 1 point per $5 spent on new and certified pre-owned vehicles. This structure provides significant earning potential, especially for regular GM customers.
The GM Rewards™ Mastercard® features a lucrative 30,000 bonus points for cardmembers who spend $1,000 within the first 90 days. Additionally, cardholders can earn up to 10x points on GM purchases and 3x points on all other spending categories, including fuel and groceries. These points can be redeemed towards new GM vehicles, GM Financial account balances, parts, accessories, and services.
A notable enhancement is the ability to combine points with employee, dealer, and supplier discounts, maximizing savings for all customer segments. The program also includes redemption options for digital services such as OnStar plans and Super Cruise. Importantly, there are no maximum point limits on redemptions, providing flexibility for consumers.
Barclays and GM plan to introduce a GM Business™ Mastercard® later in the year, targeting business customers with higher earn rates and expanded redemption options. This move reflects GM's strategic focus on maintaining customer engagement and generating additional revenue streams through co-branded financial products.
