Levi Strauss (LEVI, Financial) pivots by selling its Dockers brand to Authentic Brand Group for an initial $311 million, with an $80 million earnout that could lift the total to $391 million.
Dockers, launched in 1986 and known for its khaki “Casual Fridays” legacy, generated about $151.6 million in revenue last year. CEO Michelle Gass said the deal “aligns our portfolio with our strategic priorities—direct-to-consumer, international expansion, and women's and denim lifestyle growth” and represents a value-maximizing outcome after a “robust process.”
The sale covers U.S. and Canada operations by July 31, 2025, with the rest completing by January 31, 2026, and includes a transition-services period. This move follows Levi's sale of 51% of its Altera stake to Silver Lake and underscores a broader strategy to shed non-core assets and redirect capital toward higher-margin segments. By offloading Dockers, Levi can reallocate management focus and investment into its fastest-growing channels.
