Apple (AAPL, Financial) is set to announce the opening of its AI models to third-party developers at the upcoming Worldwide Developers Conference (WWDC). This move aims to enhance AI applications and strengthen Apple's presence in the generative AI sector.
Apple plans to launch a new development toolkit and application framework, allowing developers to create customized features with its foundational "Apple Intelligence" AI models. Initially, only lightweight models for on-device use will be available, excluding cloud-based larger models.
Currently, Apple Intelligence supports iOS and macOS functions like notification summaries and simple image generation. By providing access to these technologies, Apple aims to diversify AI experiences for iPhone, iPad, and Mac users. This strategy mirrors the successful expansion following the App Store's opening.
Despite its efforts, Apple's AI development has been slow, with low usage for its Apple Intelligence platform. Many developers remain reliant on third-party tools like TensorFlow or other AI platforms, such as ChatGPT.
At WWDC, Apple might also unveil new AI features, including intelligent battery management, AI-driven health apps, and a new version of App Intents for voice operations. These advancements are expected to bolster Apple's AI strategy and potentially enhance its financial performance.
