- DDB Chicago secures a major global creative and strategy assignment for Bimbo, the flagship brand of Grupo Bimbo.
- This strategic win for Omnicom (OMC, Financial) follows the 2024 consolidation of Bimbo Bakeries USA's marketing services.
- The initiative focuses on connecting corporate activation pillars with Bimbo's masterbrand, emphasizing brand loyalty and sustainability.
DDB Chicago, a part of Omnicom (OMC), has been awarded a global creative and strategy assignment for Bimbo, the flagship brand of Grupo Bimbo, the world's largest baking company. As part of this new role, DDB Chicago will be responsible for connecting Grupo Bimbo's corporate activation pillars to its masterbrand, with a focus on enhancing brand loyalty, awareness, and perceived quality across international platforms.
This includes managing existing partnerships and implementing Grupo Bimbo's "People. Passions. Planet." framework. This framework emphasizes community empowerment, athlete celebration, and sustainability commitments. This assignment marks a significant expansion for Omnicom's relationship with Grupo Bimbo, which comes in the wake of Bimbo Bakeries USA's 2024 decision to consolidate various marketing services under Omnicom, including creative strategy, social media, influencer marketing, public relations, commerce, production, and media business.
DDB Chicago's strategic engagement aims to deliver a seamless and impactful brand experience for Bimbo on a global scale, leveraging their expertise in driving brand growth and strategic creativity. The agency's efforts are expected to bring the power and warmth of the Bimbo brand to life, nourishing consumer connections worldwide.
