iQIYI (IQ) Reports Decline in Q1 Revenues Amid Lighter Content

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May 21, 2025
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Quick Summary:

  • iQIYI Inc (IQ, Financial) witnessed a 9% revenue decline in Q1, driven by a weaker content lineup.
  • Analyst consensus suggests a potential upside of over 21% from current stock prices.
  • GuruFocus projects a considerable 77.96% upside based on GF Value estimates.

iQIYI's First-Quarter Financial Performance

iQIYI (IQ) experienced a significant 9% decline in first-quarter revenues, totaling RMB7.19 billion. This downturn is largely attributed to a less successful content lineup. Notably, membership services revenue also saw a drop of 8% to RMB4.40 billion. Furthermore, online advertising services fell by 10% to RMB1.33 billion, pressured by a downturn in brand advertising. These figures underscore the challenges iQIYI faces in retaining its revenue streams amid evolving market dynamics.

Wall Street Analysts' Forecast

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Based on one-year price targets from 17 analysts, the average target price for iQIYI Inc (IQ, Financial) is $2.26. Projections range from a high of $2.71 to a low of $1.60, implying a potential 21.29% upside from the current price of $1.86. For more comprehensive data, visit the iQIYI Inc (IQ) Forecast page.

Brokerage Recommendations and GF Value Estimate

iQIYI Inc (IQ, Financial)'s average brokerage recommendation, based on input from 19 firms, is currently 2.3, signifying an "Outperform" rating. This rating is on a scale from 1 (Strong Buy) to 5 (Sell).

According to GuruFocus estimates, the projected GF Value for iQIYI Inc (IQ, Financial) in one year stands at $3.31, indicating a significant 77.96% upside compared to the current price of $1.86. The GF Value is a critical metric that GuruFocus uses to assess a stock's fair value based on historical trading multiples, past business growth, and future performance estimates. Detailed insights can be accessed on the iQIYI Inc (IQ) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.