Alphabet (GOOG) Faces Competition from TikTok's Evolving Strategies | GOOG Stock News

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May 21, 2025
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TikTok has directed its U.S. e-commerce workers to operate remotely while awaiting updates on potential job cuts. This move, highlighted in an internal memo by TikTok Shop head Mu Qing, suggests the company is considering workforce reductions to streamline its operations. The memo follows recent leadership changes and indicates TikTok's intent to enhance operational efficiency. Despite its expansion in the e-commerce sector, TikTok's U.S. operations remain under the cloud of a possible ban and ongoing trade tensions, including tariffs initiated by former President Donald Trump on Chinese goods.

Alphabet (GOOG, Financial), part of the competitive landscape alongside other social media giants, faces challenges as TikTok navigates these complexities. As TikTok strategizes for a more sustainable model, the effects on its competitors in the market, such as Alphabet, could be significant. Investors in the social media domain, including those with interests in GOOG, are closely monitoring these developments for potential impacts on market dynamics.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $201.56 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 21.92% from the current price of $165.32. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.

Based on the consensus recommendation from 22 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $197.37, suggesting a upside of 19.39% from the current price of $165.32. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.