BofA has revised its price target for Wix.com (WIX, Financial), lowering it from $270 to $230 while maintaining a Buy rating on the stock. This adjustment follows Wix's first-quarter performance, which exceeded expectations mainly due to higher margin bookings. However, the company provided a second-quarter revenue forecast that appeared slightly weaker, influenced by uncertainties among small and medium-sized businesses.
In response, BofA has adjusted its Q2 Business Solutions bookings growth projection to 14% and slightly trimmed its 2025 revenue estimates. Despite these changes, the firm's profit and margin forecasts remain intact owing to better-than-expected operational efficiency and continued robust growth.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 21 analysts, the average target price for Wix.com Ltd (WIX, Financial) is $238.05 with a high estimate of $300.00 and a low estimate of $169.11. The average target implies an upside of 30.99% from the current price of $181.74. More detailed estimate data can be found on the Wix.com Ltd (WIX) Forecast page.
Based on the consensus recommendation from 25 brokerage firms, Wix.com Ltd's (WIX, Financial) average brokerage recommendation is currently 2.0, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Wix.com Ltd (WIX, Financial) in one year is $123.19, suggesting a downside of 32.22% from the current price of $181.74. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Wix.com Ltd (WIX) Summary page.
