- Cash App Afterpay expands its U.S. merchant network with new partnerships, enhancing flexible payment options.
- New partnerships include brands such as StitchFix (SFIX), Mejuri, and PetMeds (PETS), broadening the choice for consumers.
- The Buy Now, Pay Later service sees increased popularity among Gen Z, with 63% opting for it over credit cards.
Cash App Afterpay has announced the expansion of its merchant network, introducing a variety of new brands that will offer its flexible payment solutions. This move aims to empower U.S. customers with more options for managing spending responsibly without sacrificing their lifestyle preferences. The latest partnerships for Spring 2025 include notable brands like Aviator Nation, Brandon Blackwood, Double D Ranchwear, Fly Fairly, Huckberry, Mejuri, Nuuds, Parke, PetMeds (PETS), Plug, Rainbow Shops, Rugs Direct, StitchFix (SFIX), and Turo, among others.
The decision to expand comes as a recent report highlights that 63% of Gen Z consumers prefer alternative payment methods, such as Buy Now, Pay Later (BNPL), due to concerns over hidden fees and high interest rates associated with credit cards. By leveraging Afterpay, customers can indulge in lifestyle, home, experiences, wellness, and fashion-related shopping while aligning with their financial goals.
"Our customers are seeking more ways to shop that align with their financial goals, especially in today’s climate," commented Alex Fisher, Head of Revenue for North America, Cash App Commerce. The initiative supports merchant partners by driving incremental sales and nurturing strong customer loyalty, particularly during times of economic uncertainty. Notably, as of Q4 2024, 98% of Afterpay purchases incurred no late fees, and 95% of installments were paid on time, showcasing its role in promoting responsible spending.
Cash App Afterpay's service, a wholly owned subsidiary of Block, Inc. (XYZ, Financial), is committed to financial inclusion by providing modern, transparent shopping solutions. Consumers can download the Afterpay app on iOS or Android to explore the expanding roster of participating merchants.
