- Cinnamon Toast Crunch and Pit Viper have launched a limited-edition line of sunglasses.
- The sunglasses feature the cereal's signature colors and are available for $119.69.
- Sales begin on June 3, exclusively on pitviper.com.
MINNEAPOLIS-- Cinnamon Toast Crunch and Pit Viper, a brand renowned for its performance sunglasses, have collaborated to release a unique, limited-edition product that blends elements of fashion and flavor. This exclusive collaboration brings together Cinnamon Toast Crunch’s iconic colors and Pit Viper’s bold style, resulting in a product that appeals to both cereal lovers and fashion enthusiasts alike.
The limited-edition sunglasses arrive in a specially designed box, incorporating Cinnamon Toast Crunch's signature Cinnaswirl patterns and the fun-loving Cinnamoji mascot. Each purchase includes a box of Cinnamon Toast Crunch cereal and features two interchangeable options: a classic Pit Viper silhouette for everyday wear and spoon-shaped novelty earpieces for a quirky, eye-catching look.
The sunglasses will be available for purchase at $119.69, starting June 3 at 9 pm ET, exclusively on pitviper.com. As a partnership that reimagines the synergy between breakfast and fashion, it not only pays homage to the bold tastes of the cereal but also targets a new generation of fans who value distinctive and vibrant styles.
General Mills, the parent company of Cinnamon Toast Crunch, continues to build its brand through such innovative collaborations. With fiscal 2024 net sales amounting to $20 billion, the company remains a leader in the packaged foods sector. Meanwhile, Pit Viper continues to solidify its place in the outdoor sports industry by producing durable and stylish eyewear, encouraging a community that values risk-taking and fun.
