Wix.com (WIX) Boosts Growth with AI Innovations and Increased Revenue

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May 21, 2025
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  • Wix.com introduces Wixel, a cutting-edge design platform with AI integration from Microsoft Copilot.
  • Q1 2025 sees a 12% rise in bookings and a 13% increase in revenue.
  • An additional $200 million share buyback is planned.

Wix.com Ltd (WIX, Financial) has taken a significant step forward with the launch of Wixel, its latest visual design platform enhanced by Microsoft Copilot's Generative AI capabilities. This innovation is aimed at simplifying design tasks for users, making creative processes more efficient and accessible. In the financial realm, Wix.com reported promising Q1 2025 results, with bookings climbing by 12% to reach $511 million and revenue increasing by 13% to $474 million. Signaling confidence in the company’s future, Wix has also announced a $200 million share repurchase program.

Wall Street Analysts Forecast

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According to projections from 21 Wall Street analysts, Wix.com Ltd (WIX, Financial) is poised for significant growth. The average one-year price target is $238.05, with expectations reaching as high as $300.00 and as low as $169.11. This presents an enticing potential upside of 50.13% from the current trading price of $158.56. For a deeper dive into these estimates, visit the Wix.com Ltd (WIX) Forecast page.

The consensus among 25 brokerage firms rates Wix.com Ltd (WIX, Financial) at an average of 2.0, suggesting an "Outperform" status on a scale where 1 is a Strong Buy and 5 is Sell. This optimistic view aligns with the robust performance expectations set by the analysts.

GF Value Assessment

GuruFocus provides its own valuation through the GF Value metric, predicting a one-year value of $123.18 for Wix.com Ltd (WIX, Financial), indicating a potential downside of 22.31% from the current price of $158.56. The GF Value metric is a comprehensive valuation, considering historical trading multiples, past business growth, and future performance predictions. For more in-depth details, explore the Wix.com Ltd (WIX) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.