Crayon Group (CRAYF) Faces Downgrade with New Price Target | CRAYF Stock News

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May 22, 2025

Kepler Cheuvreux has revised its rating for Crayon Group (CRAYF, Financial), moving the stock from a "Buy" to a "Hold." This adjustment comes with a price target set at NOK 142. The change reflects the firm's updated assessment of Crayon Group's market performance and future prospects.

CRAYF Key Business Developments

Release Date: May 21, 2025

  • Gross Profit Growth: 5% in Q1.
  • Adjusted EBITDA Margin: 12.1%, down 1.8 percentage points from the previous year.
  • Net Working Capital: NOK1.4 billion, an improvement of NOK401 million compared to Q1 2024.
  • International Growth: Europe 19%, APAC and EMEA 12%, US 15%.
  • Nordics Growth: 7%, with direct business growth at 3% and consulting business at 5%.
  • Gross Sales: NOK17.3 billion in Q1, reflecting a growth of 25%.
  • Reported EBITDA: NOK170 million, a decrease of NOK8 million compared to the previous year.
  • Interest Expenses: NOK63 million, reduced from NOK71 million in Q1 2024.
  • Net Profit: NOK43 million, an improvement of NOK33 million compared to Q1 2024.
  • Operating Cash Flow: NOK87 million for Q1.
  • Cash Position and Liquidity Reserve: NOK3.3 billion.
  • Leverage Ratio: 0.4, compared to 1.2 in Q1 last year.

For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Positive Points

  • Crayon Group Holding ASA (CRAYF, Financial) achieved a 5% gross profit growth in Q1, with strong international growth, particularly in Europe with a 19% increase.
  • The company saw exceptional 71% growth in its consulting business, highlighting its expanding service capabilities.
  • Net working capital improved significantly, ending at NOK1.4 billion, marking the best performance ever and an improvement of NOK401 million compared to Q1 2024.
  • The US market showed robust growth of 15%, driven by strong performance in both direct and channel businesses.
  • Crayon is well-positioned in the evolving Microsoft partner ecosystem, with the scale and technical capabilities to capitalize on opportunities in areas like AI adoption and software asset management.

Negative Points

  • The company underperformed in the Nordics, with only 7% growth, impacting overall results and necessitating management changes.
  • Adjusted EBITDA margin decreased by 1.8 percentage points to 12.1%, reflecting ongoing investments and increased headcount.
  • The transition from Microsoft enterprise agreements to CSP put negative pressure on Q1 gross margin, although it improved later in the quarter.
  • The year-over-year comparison was affected by an exceptionally high incentive payout in Q1 2024, creating a challenging baseline for current performance.
  • The direct business in the Nordics showed disappointing growth of only 3%, with the consulting business also underperforming at 5% growth.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.