- GPO Plus (OTCQB:GPOX) deploys G-FORCE sales team in Las Vegas for national expansion.
- Company reports a 30% reduction in operating expenses and an increase in gross margins from 15% to 28% in Q3.
- G-FORCE aims to onboard 200 new retail locations in Las Vegas as a model for further national rollout.
GPO Plus, Inc. (OTCQB:GPOX), a technology-driven distributor aiming to transform product delivery to gas stations and convenience stores, has launched its Field Operations & Retail Channel Engagement sales team, known as G-FORCE, in Las Vegas. This initiative is part of the company's strategic national expansion, targeting the onboarding of 200 new retail locations across the Las Vegas metropolitan area.
The deployment of G-FORCE follows a robust third quarter for GPOX, during which the company achieved a 30% reduction in operating expenses and significantly increased its gross margins from 15% to 28%. With the introduction of G-FORCE, GPOX is structured to enhance retail account growth, deepen market penetration, and establish a repeatable model for national expansion.
G-FORCE will support store onboarding, product education, merchandising, and order placement, ensuring a seamless integration into GPOX's innovative distribution model. Concurrently, this field activation complements GPOX's recently launched call center and DISTRO+ Wholesale Portal, both designed to boost sales velocity and market reach.
CEO Brett H. Pojunis highlighted, "The field activation team is a critical component of our national rollout strategy. This program allows us to scale efficiently, connect directly with high-value retail partners, and apply what we learn to expand rapidly into new markets."
As GPOX embarks on this strategic expansion, the Las Vegas operation serves as the initial phase, with plans to replicate the model across other key urban centers to bolster national growth and strengthen its market presence.
