- Assembly, a Stagwell (STGW, Financial) agency, unveils enhanced marketing app, Scene Modeled Media Attribution (MMA), promising improved campaign performance.
- The app delivers up to 13% ROI boost, 26% reduction in modeling time, and 30% cost savings.
- Scene MMA is in BETA testing and expected to launch to clients by the end of 2025.
Assembly, part of Stagwell (STGW), has announced the release of Scene Modeled Media Attribution (MMA), a cutting-edge improvement to its proprietary STAGE Scene platform designed to enhance marketing campaign measurement and optimization. This updated marketing mix modeling app, developed with the support of META, aims to deliver significant performance improvements for marketing campaigns.
Scene MMA introduces key features such as increased frequency of model outputs, automated data processes, and real-time optimization capabilities across all media channels. In terms of performance metrics, the platform promises up to a 13% boost in ROI, a 26% reduction in modeling time, and 30% in cost savings compared to existing solutions.
Currently in BETA testing, the platform is expected to become available to clients later this year, offering seamless integration with STAGE AI. This integration is set to facilitate faster modeling and provide enhanced insights for cross-channel allocations. Assembly’s collaboration with META also highlights its expertise in digital campaign management, further solidifying its position within the marketing technology landscape.
