- Align Technology (ALGN, Financial) launches new marketing initiative celebrating doctors in digital orthodontics.
- The campaigns focus on orthodontists in EMEA and North America regions before expanding to other areas.
- The initiative highlights the stories of doctors who have transformed over 20 million smiles with Invisalign® aligners.
Align Technology, Inc. (ALGN), a prominent player in the global medical device industry, has unveiled a new professional marketing initiative to honor doctors' crucial roles in digital orthodontics. The campaign celebrates the significant milestone of transforming over 20 million smiles using the Invisalign® System of clear aligners.
The initiative aims to provide a platform for orthodontists to share personal and impactful patient transformation stories. Initial campaigns will roll out across the Europe, Middle East, and Africa (EMEA) region and North America, showcasing inspirational narratives that emphasize the dedication and expertise of dental professionals.
Two distinct campaigns, "We See Your Brilliance" and "The Innovators Behind the Smile," have been launched. The first targets the EMEA market, available in seven languages from May 23, 2025, while the latter focuses on North America, starting from May 22, 2025. These stories are shared on dedicated digital platforms to highlight the meaningful connections between doctors and patients.
Joe Hogan, President and CEO of Align Technology, emphasized the importance of the collaboration between Align's digital tools and the expertise of its doctor customers in improving oral health and transforming lives. The initiative is part of Align's continuous efforts to recognize and celebrate the vital contributions of doctors worldwide.
Align, known for its innovative solutions such as the iTero™ intraoral scanners and exocad™ CAD/CAM software, continues to lead advancements in digital dentistry. The company's focus on empowering its global network of doctors aligns with its mission to deliver exceptional patient outcomes and enhance practice efficiencies.
