Sunlands Technology Group (STG) Q1 2025 Earnings Call Highlights: Navigating Challenges with Strategic Focus

Despite a dip in net revenue, Sunlands Technology Group (STG) maintains profitability and projects growth with strategic course diversification and operational efficiency.

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May 23, 2025
Summary
  • Net Revenue: RMB487.6 million, a decrease of 6.8% year-over-year.
  • Net Income: RMB75.2 million, compared to RMB112.7 million in the first quarter of 2024.
  • Net Income Margin: 15.4%.
  • Gross Profit Margin: 85.2%.
  • Operating Cash Flow: Positive for the seventh consecutive quarter.
  • Cash and Cash Equivalents: RMB596.2 million as of March 31, 2025.
  • Short-term Investments: RMB200.7 million as of March 31, 2025.
  • Deferred Revenue: RMB891.6 million as of March 31, 2025.
  • Enrollment: 169,083 new student enrollments.
  • Average Order Value Growth: 7.5%.
  • Sales and Marketing Expenses: RMB304 million, relatively stable year-over-year.
  • General and Administrative Expenses: Increased by 5.9% to RMB34.5 million.
  • Product Development Expenses: Decreased by 11% to RMB6.2 million.
  • Outlook for Q2 2025: Expected net revenues between RMB500 million to RMB520 million.
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Release Date: May 22, 2025

For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Positive Points

  • Sunlands Technology Group (STG, Financial) reported a net income of RMB75.2 million, marking its 16th consecutive profitable quarter.
  • The company achieved a net income margin of 15.4%, supported by effective cost optimization and operational efficiency improvements.
  • STG maintained positive operating cash flow for the seventh consecutive quarter, demonstrating sound execution and prudent cash management.
  • The company reported a gross profit margin of 85.2%, indicating strong profitability.
  • STG's interest-based programs, professional skills development, and certification preparation accounted for 78.2% of total revenue, highlighting the success of its strategic focus on these areas.

Negative Points

  • Net revenues decreased by 6.8% year-over-year to RMB487.6 million, driven by a decline in gross billings from post-secondary courses.
  • Gross profit decreased by 7.9% year-over-year to RMB415.3 million.
  • Net income for the first quarter of 2025 was RMB75.2 million, down from RMB112.7 million in the first quarter of 2024.
  • Product development expenses decreased by 11% due to headcount reduction, which may impact future innovation.
  • The company experienced a decline in deferred revenue balance from RMB916.5 million as of December 31, 2024, to RMB891.6 million as of March 31, 2025.

Q & A Highlights

Q: Can you provide an overview of Sunlands Technology Group's financial performance for the first quarter of 2025?
A: Tongbo Liu, CEO, reported net revenue of RMB487.6 million and net income of RMB75.2 million, marking the 16th consecutive profitable quarter. The net income margin reached 15.4%, supported by effective cost optimization and operational efficiency improvements. The company maintained positive operating cash flow for the seventh consecutive period.

Q: What strategic initiatives have been implemented to drive growth in Sunlands' course offerings?
A: Tongbo Liu, CEO, highlighted the diversification of the course portfolio, focusing on high-margin areas such as wellness and lifestyle. The company has also advanced digital transformation by embedding AI tools to enhance curriculum presentation and learner engagement. Enrollment reached over 179,000, supported by improvements in learner engagement and retention.

Q: How is Sunlands Technology Group addressing the needs of the aging population in China?
A: Tongbo Liu, CEO, explained that the company is focusing on interest-based programs, professional skills development, and professional certification preparation, which accounted for 78.2% of total revenue. Sunlands has embraced a partnership-driven approach, collaborating with platforms like Hunan TV's Happy Shopping to reach the senior consumer market.

Q: What are the financial highlights for the first quarter of 2025?
A: Li Hangyu, Finance Director, reported a gross profit margin of 85.2% and a net margin of 15.4%. The company achieved a 7.5% growth in average order value and enrolled 169,083 new students. Cash, cash equivalents, and short-term investments totaled RMB796.9 million, indicating a strong financial position.

Q: What is the outlook for Sunlands Technology Group in the second quarter of 2025?
A: Li Hangyu, Finance Director, stated that Sunlands expects net revenues to be between RMB500 million to RMB520 million, representing a year-over-year increase of 1.6% to 5.6%. This outlook is based on current market conditions and reflects management's preliminary estimates of market operating conditions and customer demand.

For the complete transcript of the earnings call, please refer to the full earnings call transcript.