- Wix (WIX, Financial) acquires Hour One, enhancing its AI capabilities and reducing third-party reliance.
- Hour One brings proprietary cloud infrastructure combining generative AI with advanced 3D rendering.
- Founders and team of Hour One join Wix, adding significant expertise to the company.
Wix.com Ltd. (WIX), a leading SaaS website builder, has announced the acquisition of Hour One, a media creation company specializing in generative AI. Established in 2019, Hour One offers technology that facilitates the scalable creation of studio-quality content through a proprietary cloud-based infrastructure. This infrastructure seamlessly integrates generative AI inference with advanced 3D rendering, aligning with Wix's goals to innovate in AI-driven digital experiences.
This strategic acquisition stands to bolster Wix's internal capabilities for generating personalized video and interactive experiences, while minimizing its dependency on third-party providers. By incorporating Hour One's advanced technological framework, Wix aims to improve cost management and expedite the development and enhancement of its web creation technology.
The founders of Hour One, including Oren Aharon Ph.D., Lior Hakim, and Arnon Kahani, along with their team, will join Wix's headquarters. Their extensive expertise in generative AI and media infrastructure is expected to accelerate Wix's innovation trajectory, offering enhanced digital solutions and experiences for its user base.
Ronny Elkayam, COO at Wix, expressed excitement about the acquisition, noting that it reinforces Wix's leadership in generative AI and aligns with the company's vision of smarter and more immersive web creation. This integration is anticipated to pave the way for unprecedented digital experiences, further solidifying Wix's competitive stance in the technology sector.
