- Adjust launches the beta version of Growth Copilot, an AI-powered tool for app marketers.
- Growth Copilot offers real-time performance insights, enhancing decision-making and efficiency.
- Built for growth teams, it connects directly with existing tools, optimizing app business strategies.
Leading measurement and analytics company Adjust has announced the beta launch of Adjust Growth Copilot, an innovative app growth partner designed to empower marketers. This AI-driven product aims to streamline decision-making by delivering instant performance insights across various channels, campaigns, and KPIs, thus optimizing strategies and boosting revenue.
Adjust Growth Copilot redefines workflow by enabling marketers to turn complex data into actionable insights. Users can ask specific business questions and receive clear, direct answers, complete with source references. This feature aids in monitoring performance and identifying anomalies quickly.
CEO Andrey Kazakov emphasized that the tool allows clients to interact directly with their data, marking a significant step towards automated decision-making. By integrating large language models (LLMs), Adjust Growth Copilot aims to provide decisions based on desired business outcomes.
The new tool also enhances team productivity by seamlessly connecting with existing platforms, making data more accessible and facilitating better collaboration. Moreover, it aligns decision-making processes with advertisers' goals, thereby enhancing operational efficiency.
Avi Blumenstein, Director of Growth Marketing at Age of Learning, Inc., highlighted the time-saving benefits of Growth Copilot, noting its potential to redefine how AI is leveraged in marketing strategy.
Adjust, a subsidiary of AppLovin (APP, Financial), continues to provide comprehensive analytics solutions that empower marketers worldwide to measure and grow their app operations effectively. For more information on Adjust Growth Copilot and to request a demo, interested parties are encouraged to visit their solution page.
