Salesforce (CRM, Financials) said Tuesday it will acquire cloud data management firm Informatica (INFA, Financials) in an all-cash transaction valued at $8 billion, or $25 per share for holders of Informatica's Class A and B-1 stock.
Shares of Informatica rose over 5% on the day, while Salesforce gained about 1% following the announcement. Bloomberg had earlier reported on deal talks Friday, pushing Informatica's shares up more than 17% ahead of confirmation.
The move is part of Salesforce's broader artificial intelligence strategy, aiming to integrate Informatica's data cataloging, governance, and privacy tools with its new AI agent platform, Agentforce. Salesforce said the transaction will be funded using a mix of existing cash and new debt.
Salesforce Chief Technology Officer Steve Fisher said the deal enables the company to deliver “truly autonomous, trustworthy AI agents” through more robust data integration. CEO Marc Benioff added that Informatica will work in tandem with Salesforce's Data Cloud, MuleSoft, and Tableau units to improve automation across enterprise applications.
The acquisition continues Salesforce's multi-year expansion push, which previously included Slack ($27.7 billion in 2021), Tableau ($15.7 billion in 2019), and MuleSoft ($6.5 billion in 2018).
Investors may watch for regulatory clearance and integration milestones, especially around Agentforce's future monetization and uptake.
