- TELUS Digital (TIXT, Financial) acquires U.S-based Salesforce consultancy, Gerent, enhancing its AI and customer experience capabilities.
- Gerent boasts 1,800 Salesforce certifications and has completed over 1,000 global projects.
- The acquisition aims to combine AI-enabled human and autonomous CX agents for enhanced service delivery.
TELUS Digital (TIXT), a prominent global technology company focused on digital customer experiences, has announced the acquisition of Gerent, a Salesforce-focused consultancy based in the United States. This acquisition will enable TELUS Digital to expand its capabilities in delivering enterprise-scale Salesforce implementation and integration projects, as well as agentic AI solutions.
With this strategic move, TELUS Digital aims to fuse top talent with advanced technologies to further enhance the customer experience (CX) by integrating AI-enabled agents. Gerent, known as a Salesforce Summit Partner, brings a wealth of expertise with 1,800 certifications across the Salesforce suite and a robust track record of more than 1,000 projects worldwide, backed by a commendable customer satisfaction score of 4.9 out of 5.
Tobias Dengel, President of TELUS Digital Solutions, emphasized that Gerent’s capabilities will add significant value to TELUS Digital's professional services portfolio by transforming the CX agent experience and implementing agentic AI. This enhanced expertise is expected to provide immediate upsell and cross-sell opportunities within TELUS Digital's client base.
The acquisition of Gerent aligns with TELUS Digital’s commitment to customer service excellence and innovation, positioning the company to create future-ready workforces that blend human intelligence with autonomous AI agents for smarter, faster, and more personalized customer service experiences. The Gerent brand is anticipated to be retired by the end of Q3 2025, marking a new chapter for both companies under the TELUS Digital banner.
