Amazon, Stellantis Exit Joint Smart Vehicle Project in Strategic Shift

Amazon's Auto Push Stalls as Stellantis Deal Unravels

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May 28, 2025
Summary
  • The SmartCockpit plan stalls as both firms pull back from building home-style digital car interiors
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May 28 - Stellantis (STLA, Financial) and Amazon (AMZN, Financial) are winding down their SmartCockpit collaboration aimed at integrating home-like digital features into vehicles, according to Reuters.

The project, launched in 2022, sought to create an in-car experience that would personalize settings such as climate control, navigation, and interior lighting. It was intended to compete with digital cockpit designs by Tesla (TSLA, Financial) and China's BYD (BYDDY, Financial).

Initially pitched as a transformative in-vehicle environment, the SmartCockpit was set to debut by late 2024 or early 2025. It also featured plans for revenue sharing: Stellantis would pay licensing fees to Amazon for its tech, while Amazon would provide incentive payments tied to user sign-ups for its streaming services.

Though the SmartCockpit effort is winding down, Stellantis continues to use Amazon Web Services for data operations and includes Alexa voice functions in its vehicles. The automaker may still pursue similar digital integrations with other partners, including Google's (GOOGL, Financial) Automotive Services.

Shares of Stellantis were down about 1% in early Wednesday trading. Amazon stock was flat.

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