Rivian Gets Price Target Bump With 31% Upside Forecast

Exane BNP Paribas raised Rivian's price target to $20, signaling a 31% upside potential.

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May 28, 2025
Summary
  • Analysts are split, citing long-term promise from the 2026 R2 launch but concerns over its $45,000 price tag.
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Rivian (RIVN, Financials) received fresh bullish signals from analysts this week, with one rating implying over 30% upside as the electric vehicle maker eyes long-term growth through its upcoming R2 model.

Exane BNP Paribas analyst James Picariello maintained a Buy rating and raised his price target to $20 from $18, projecting a 31.23% potential upside from current levels. Piper Sandler’s Alexander Potter reiterated a Hold rating and increased his target to $15 from $13, just below the current trading price of $15.23. Barclays’ Dan Levy also maintained a Hold rating, targeting $14, representing an 8.14% downside.

UBS analysts raised their target to $13 from $12 but kept a Neutral rating. At current levels, UBS's revised forecast suggests a 14.6% downside. The firm remains cautious about the R2’s $45,000 price tag, flagging affordability concerns as a barrier to mass adoption when it launches in 2026.

Rivian shares are up 14.36% year to date and have gained 50% over the past 12 months. The Wall Street consensus stands at Hold, based on seven Buys, 15 Holds, and three Sells over the past three months. The average analyst price target is $14.74, implying a 3.28% downside.

Analysts are divided, with some betting on Rivian’s R2 as a growth catalyst, while others remain cautious about valuation and pricing power in an increasingly competitive EV market. Key upcoming catalysts include delivery trends and R2 pricing strategy updates.

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