JD Surges Pre-Market as Company Enhances 618 Event and Partners with XiaoHongShu

May 29, 2025

JD.com (JD, Financial) saw a pre-market surge of nearly 6%, with shares priced at $33.44. The company announced its 618 shopping event will officially launch soon, with enhanced subsidy policies. These include ten significant incentives, such as a daily subsidy exceeding 6180 RMB per person. Additionally, JD.com has upgraded its strategic partnership with XiaoHongShu by introducing the "Red JD Plan." Starting June 5, most brand merchants on JD can utilize the "Direct Planting" feature on XiaoHongShu. This allows merchants to link their XiaoHongShu advertisements directly to JD.com, providing seamless content-to-commerce conversion.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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