- American Express (AXP, Financial) ranks No. 1 in J.D. Power 2025 U.S. Credit Card Mobile App and Online Satisfaction Studies.
- The company has topped the mobile app category for five consecutive years and both categories for three times since 2019.
- Recent digital enhancements have led to an 8% increase in monthly active users.
American Express (AXP) has secured the top spot in the J.D. Power 2025 U.S. Credit Card Mobile App and Online Satisfaction Studies, marking a significant achievement for the financial services giant. This recognition underscores the company's commitment to providing exceptional customer digital experiences, as American Express has now been ranked No. 1 for its mobile app for the fifth consecutive year since the study's inception.
The study evaluates customer satisfaction across several categories, including navigation, visual appeal, speed, and information/content. American Express excelled in all these categories, reinforcing its reputation as a leader in digital customer experience.
The company's digital strategy, which focuses on innovation and user-friendly interfaces, has driven notable enhancements to its mobile app and website. Key improvements include a seamless activation process, a refreshed design system for enhanced visual appeal, streamlined navigation with a new Customer Overview experience, and personalized content delivery. These updates have contributed to an 8% increase in monthly active users over the past year.
American Express is also recognized beyond the mobile app and website, having recently topped the J.D. Power 2025 U.S. Consumer Lending Satisfaction Study and the 2024 U.S. Small Business Credit Card Satisfaction Study. This comprehensive approach to customer satisfaction is part of American Express's longstanding tradition of excellence in service and innovation since its founding in 1850.
