HIMS: AI Advancements Set to Boost Direct-to-Consumer Value | HIMS Stock News

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May 29, 2025
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BTIG has highlighted the potential for AI to significantly enhance the performance of direct-to-consumer health companies like Hims (HIMS, Financial) and LifeMD. Following the recent Boston Digital Health Summit, the firm emphasized that these companies could see rapid value creation due to their extensive engagement with users, particularly in areas like obesity management. While a broader range of companies stand to gain from AI, direct-to-consumer platforms are expected to experience quicker benefits due to their high interaction rates. BTIG maintains its positive outlook on these stocks, noting the promising potential for growth in this sector.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 15 analysts, the average target price for Hims & Hers Health Inc (HIMS, Financial) is $46.49 with a high estimate of $85.00 and a low estimate of $25.00. The average target implies an downside of 12.84% from the current price of $53.34. More detailed estimate data can be found on the Hims & Hers Health Inc (HIMS) Forecast page.

Based on the consensus recommendation from 15 brokerage firms, Hims & Hers Health Inc's (HIMS, Financial) average brokerage recommendation is currently 2.7, indicating "Hold" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Hims & Hers Health Inc (HIMS, Financial) in one year is $34.63, suggesting a downside of 35.08% from the current price of $53.34. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Hims & Hers Health Inc (HIMS) Summary page.

HIMS Key Business Developments

Release Date: May 05, 2025

  • Revenue: $586 million, up 111% year over year.
  • Adjusted EBITDA: $91 million, nearly triple from the same quarter last year.
  • Adjusted EBITDA Margin: Nearly 16%, expanded by over 4 points quarter over quarter.
  • Subscriber Base: Nearly 2.4 million, a year-over-year increase of 38%.
  • Monthly Online Revenue per Average Subscriber: $84, up more than 50% year over year.
  • Gross Margin: Declined approximately 3 points quarter over quarter.
  • Marketing Spend: 39% of revenue, improved by 8 points year over year.
  • Cash Flow from Operations: $109 million.
  • Free Cash Flow: $50 million.
  • Cash and Short-term Investments: $323 million at quarter end.
  • Capital Expenditures (CapEx): $59 million invested in the first quarter.
  • Guidance for Q2 2025 Revenue: $530 million to $550 million, representing growth of 68% to 74% year over year.
  • Guidance for Q2 2025 Adjusted EBITDA: $65 million to $75 million, reflecting a 13% margin at the midpoint.
  • Full Year 2025 Revenue Guidance: $2.3 billion to $2.4 billion, up 56% to 63% year over year.
  • Full Year 2025 Adjusted EBITDA Guidance: $295 million to $335 million, reflecting a 13% margin at the midpoint.

For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Positive Points

  • Revenue grew 111% year over year to $586 million, demonstrating strong momentum.
  • Subscriber base increased by 38% year over year, reaching nearly 2.4 million.
  • Partnership with Novo Nordisk expands access to branded Wegovy, enhancing weight loss offerings.
  • Adjusted EBITDA nearly tripled, reaching $91 million, indicating improved profitability.
  • Expansion into new specialties like low testosterone and menopause support is underway, broadening service offerings.

Negative Points

  • Gross margins declined approximately 3 points quarter over quarter due to scaling of GLP-1 revenue.
  • Volatility expected in sexual health growth as the company transitions to more premium daily products.
  • Marketing efficiency may experience volatility as the company leans into specialty-specific marketing.
  • Transition of subscribers off commercially available semaglutide expected to result in a one-time revenue drop in Q2.
  • Potential headwinds from macroeconomic factors such as tariffs could impact gross margins.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.