Comscore (SCOR, Financial) has unveiled its latest addition to its reporting capabilities with the inclusion of consumer AI tool usage data. This comprehensive data set provides insights into site visitation metrics for 117 AI tools and features, covering both PC and mobile platforms, and is categorized into nine distinct areas. The update aims to enhance the understanding of how consumers are engaging with a variety of AI-powered applications, from fully integrated platforms like ChatGPT and Microsoft Copilot to popular tools with AI features such as Canva. By tracking real-world usage patterns, this data offers advertisers, agencies, and brands actionable insights into the evolving consumer behavior influenced by AI technologies.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 2 analysts, the average target price for comScore Inc (SCOR, Financial) is $6.13 with a high estimate of $6.25 and a low estimate of $6.00. The average target implies an upside of 26.06% from the current price of $4.86. More detailed estimate data can be found on the comScore Inc (SCOR) Forecast page.
Based on the consensus recommendation from 2 brokerage firms, comScore Inc's (SCOR, Financial) average brokerage recommendation is currently 3.0, indicating "Hold" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for comScore Inc (SCOR, Financial) in one year is $14.15, suggesting a upside of 191.22% from the current price of $4.8589. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the comScore Inc (SCOR) Summary page.
SCOR Key Business Developments
Release Date: May 06, 2025
- Total Revenue: $85.7 million, down 1.3% from $86.8 million in the same quarter a year ago.
- Content and Ad Measurement Revenue: $73.2 million, slightly up from the prior year quarter.
- Cross-Platform Revenue: $9.7 million, up 20.5% compared to the prior year.
- Syndicated Audience Revenue: $63.5 million, down 1.7% from the prior year quarter.
- Movies Business Revenue: $9.4 million, up 2.6% from the prior year.
- Research and Insight Solutions Revenue: $12.5 million, down 11.5% from Q1 of 2024.
- Adjusted EBITDA: $7.4 million, up 2.8% from the prior year quarter.
- Adjusted EBITDA Margin: 8.6%.
- Full Year Revenue Guidance: Expected at the low end of $360 million to $370 million.
- Full Year Adjusted EBITDA Margin Guidance: 12% to 15%.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Positive Points
- Comscore Inc (SCOR, Financial) achieved double-digit growth in cross-platform and local TV offerings, driven by key renewals and new business wins.
- The company earned another accreditation from the MRC for its TV measurement offering, maintaining its unique position in the market.
- Comscore Inc (SCOR) launched a cross-platform content measurement solution, providing clients with an omnichannel view of audience engagement.
- Operational improvements have led to greater speed and less friction in client delivery, contributing to year-over-year improvements in adjusted EBITDA.
- The partnership with Magnite and the introduction of Comscore-Certified Deal IDs enhance advertising efficiency and effectiveness, offering a higher return on ad spend.
Negative Points
- Total revenue for the first quarter was down 1.3% compared to the same quarter a year ago.
- Syndicated audience revenue declined by 1.7% due to lower renewals in national TV and syndicated digital products.
- Research and insight solutions revenue decreased by 11.5%, primarily due to lower renewals and timing of deliveries.
- The macroeconomic environment remains uncertain, impacting ad spend and leading to cautious advertiser behavior.
- Revenue from cross-platform offerings fell short of expectations due to ad spend softness in key categories, influenced by recent trade policy developments.
