Apple (AAPL) App Store Drives $406B in Developer Sales Amid Legal Challenges

Author's Avatar
May 29, 2025
Article's Main Image

Key Highlights:

  • Apple's App Store drives an impressive $406 billion in developer sales as of 2022.
  • Analysts set a one-year price target for Apple (AAPL, Financial) at an average of $230.87, predicting a potential upside of 15.35%.
  • GuruFocus estimates a fair value target of $208.71 for Apple, indicating a 4.27% upside.

Apple Inc. (AAPL) has made significant strides with its App Store, showcasing its prowess in driving developer sales. In 2022, the App Store facilitated an astounding $406 billion in developer sales—an incredible threefold increase over the past five years. Interestingly, this growth occurred even amidst complex legal challenges concerning app downloads and payment competition. Notably, small developers experienced a substantial 76% surge in earnings from 2021 to 2024, with 90% of transactions being commission-free.

Wall Street Analysts Forecast

1928119666153254912.png

According to insights from 42 industry analysts, the projected average price target for Apple Inc. (AAPL) over the next year stands at $230.87. The target range spans from a high of $300.00 to a low of $141.00. This average target reflects an anticipated 15.35% upside from Apple's current trading price of $200.16. For investors seeking further price target details, the full spectrum of analyst forecasts is available on the Apple Inc (AAPL, Financial) Forecast page.

Presently, the consensus recommendation from 51 brokerage firms positions Apple Inc. (AAPL) at an average brokerage recommendation of 2.2, which aligns with an "Outperform" rating. This recommendation scale ranges from 1, indicating a Strong Buy, to 5, denoting a Sell.

Delving into the proprietary metrics of GuruFocus, the estimated GF Value for Apple Inc. (AAPL) in one year is calculated to be $208.71. This suggests a potential upside of 4.27% from the current price of $200.16. The GF Value represents GuruFocus' detailed assessment of the fair value based on Apple's historical trading multiples, past business growth, and projected future performance. Detailed data and insights into Apple's valuation can be explored further on the Apple Inc (AAPL, Financial) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.