- Care.com debuts a significant rebrand with a new visual identity and improved user experience.
- The new platform expands care services and enhances safety features.
- Upcoming developments include advisory services and enhanced communication tools.
Care.com, a major online marketplace for family care services, has revealed a comprehensive rebranding, marking the most transformative change in its 18-year history. The new visual identity and an enhanced user experience are designed to better support modern families and caregivers. This evolution comes as part of Care.com's strategic effort to address the mental strain detailed in their recent 2025 Cost of Care Report, which highlights the pressures parents face today.
The revamped Care.com platform now offers expanded services beyond traditional childcare, including adult care, senior living communities, and more. This aligns with the findings of their 2025 Perception of Parenthood Survey, which shows that 86% of potential parents believe comprehensive family care support influences their decision to have children.
To enhance user safety, Care.com introduces CareProtect, a program offering continuous background checks and a 24/7 safety hotline. The platform also boasts improved AI-driven search capabilities and faster messaging tools, aiming to simplify the process of finding or providing care.
CEO Brad Wilson emphasizes the company's commitment to understanding family and caregiver needs, stating, "Each detail... was built to reflect their lives, their challenges, and their hopes." This transformation is part of a broader vision to evolve Care.com from a transactional to a holistic, guided platform.
Future enhancements planned for the platform include new advisory services to assist families in choosing the right type of care, a hiring hub to streamline job management, video communication tools for better connectivity, and additional plan options for easier access to services.
Care.com is part of IAC (ticker: IAC), a family of companies providing various technology and media services. As Care.com embarks on this new chapter, a new campaign titled "When it’s not you, it’s Care.com" highlights the universal need for support in caring for loved ones.
