- ECGI Holdings (ECGI, Financial) invests in AI and 3D computer vision startup TrueToForm.
- TrueToForm's technology addresses a $38 billion market problem with online apparel returns.
- TrueToForm has a client base of over 50 partners, with a pipeline of 25+ brands.
ECGI Holdings Inc. (OTC:ECGI), a diversified holding company focusing on innovation-driven sectors, has announced its first investment through Uplist Ventures in TrueToForm, a startup specializing in AI and 3D computer vision. TrueToForm's patented technology significantly addresses the $38 billion market issue of high return rates in online apparel shopping by creating digital avatars with 97% accuracy, effectively improving fit and reducing returns. Currently, online return rates average 24.4% due to poor fit, as reported by Coresight Research.
With a strong existing client base, TrueToForm boasts over 50 academic and commercial partners, including brands like Jordan Craig and Dessy, with a promising sales pipeline of more than 25 brands. The company's technology is already in use with ECGI's own Pacific Saddlery brand, integrating the TrueToForm platform for bespoke equestrian apparel.
TrueToForm is led by experienced founders with prior tenures at Apple, Princeton, and Dartmouth, supported by a distinguished advisory board from Nike, Lululemon, and the U.S. Space Force. This investment aligns with ECGI's broader strategic focus on sectors driven by innovation, with plans to explore further opportunities in AI, healthcare, and blockchain, as noted by Simon Yu, CEO of ECGI Holdings.
"TrueToForm has developed exceptional technology and demonstrated real market demand," said Simon Yu. "Our goal is to back founders who deliver, and this team has proven they can. We're also actively exploring additional early-stage opportunities in innovation sectors that support our mission of accelerating public market success."
