Mattel (MAT) Launches Mattel Studios to Boost Entertainment Content

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Jun 03, 2025

Key Highlights:

  • Mattel launches Mattel Studios to strengthen its entertainment sector.
  • Analysts predict a 26.31% potential upside for Mattel shares.
  • Mattel holds an "Outperform" recommendation with a GF Value upside of 13.14%.

Mattel (MAT, Financial) has taken a strategic step to bolster its position as a leader in the global entertainment industry by launching Mattel Studios. This new venture combines its film and television divisions, aiming to boost content creation around its iconic brand lineup. Esteemed industry veteran Robbie Brenner has been appointed as the president and chief content officer, directly overseeing this initiative under the guidance of CEO Ynon Kreiz.

Wall Street Analysts' Insights

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According to consensus from 12 analysts, the one-year price target for Mattel Inc (MAT, Financial) averages $23.46, with projections ranging from a high of $30.00 to a low of $17.00. This implies a significant potential upside of 26.31% from the current stock price of $18.57. For more detailed forecast data, please visit Mattel Inc (MAT) Forecast page.

In terms of investment ratings, Mattel Inc currently holds an "Outperform" status based on a consensus recommendation of 1.7 from 14 brokerage firms. The rating system spans from 1, representing a Strong Buy, to 5, indicating a Sell recommendation.

GuruFocus Valuation Metrics

Utilizing proprietary data, GuruFocus estimates that the GF Value for Mattel Inc (MAT, Financial) one year from now is $21.01. This valuation suggests an upside of 13.14% from its present market price of $18.57. The GF Value reflects an assessment of what the stock should be worth, based on its historical trading multiples, past growth metrics, and future performance estimates. For comprehensive insights, visit the Mattel Inc (MAT) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.