- Ultra PRO announces MAGIC: THE GATHERING-FINAL FANTASY product line launching June 13, 2025.
- The collection includes gaming accessories featuring artwork from the FINAL FANTASY franchise.
- A collaboration involving Ultra PRO, Hasbro (HAS, Financial), Wizards of the Coast, and Square Enix aims to captivate fans.
Ultra PRO, a leader in collectible accessories, has unveiled a comprehensive licensed product line for the much-anticipated MAGIC: THE GATHERING-FINAL FANTASY collaboration, set to launch on June 13, 2025. This collection offers a variety of gaming accessories, including deck protector sleeves, storage containers, playmats, and binders, all adorned with artwork depicting characters, creatures, and items from the sixteen mainline titles of the iconic FINAL FANTASY gaming series.
This initiative marks a significant collaboration between major gaming forces: Ultra PRO, Hasbro (HAS, Financial), Wizards of the Coast, and Square Enix. By blending elements from both MAGIC: THE GATHERING, the pioneering collectible card game launched in 1993, and the beloved FINAL FANTASY series which began in 1987, the partnership seeks to attract a broad audience of gaming enthusiasts.
The timing of this product line release strategically coincides with the recent launches of FINAL FANTASY VII REBIRTH and FINAL FANTASY XVI by Square Enix, potentially boosting merchandise sales and enhancing brand awareness. Hasbro stands to benefit by expanding its Magic franchise further, incorporating a wide array of premium accessories that align with the card game’s ecosystem.
The collection promises to provide fans with options to customize and protect their decks, including innovative products like APEX Deck Protector™ Sleeves and Premium Alcove Edge Deck Box®, among others. This extensive lineup reflects the confident anticipation of high consumer demand and represents a calculated move to bolster Hasbro’s market presence while simultaneously engaging diverse fan bases.
