- Specificity (SPTY, Financial) launches Connected TV video ad targeting, reaching the same high-intent audiences across display and social media.
- The company employs proprietary AI-driven ad technology to filter out bots and fraud, ensuring precise targeting.
- Specificity emphasizes consistent cross-platform audience engagement, setting it apart from traditional omnichannel methods.
Specificity (SPTY), a leader in digital marketing innovation, has unveiled its latest enhancement: Connected TV video ad targeting. This advancement allows the company to engage with the same verified, high-intent audiences across display and social media channels, delivering unmatched cross-channel consistency and maximizing return on investment (ROI).
The proprietary technology developed by Specificity identifies real human consumers and effectively filters out bots and fraudulent traffic. This capability ensures that brands can extend their message with precision across various platforms, including Connected TV. The approach emphasizes targeting real humans who show intent, differing from the traditional omnichannel marketing strategy, which often involves merely reusing creative content across different platforms.
Specificity's CEO, Jason Wood, highlights a critical distinction: "We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer." The company continues to leverage AI-driven intent data that updates daily, tracking buyer behavior in real-time to ensure genuine audience engagement.
This approach not only enhances marketing efficiency by delivering consistent messages across multiple digital touchpoints but also eliminates waste and inflated cost-per-click (CPC) metrics. Specificity's commitment to verified human targeting and cross-platform audience continuity positions it as a pioneer in precise digital marketing.
Specificity (SPTY, Financial) continues to redefine how brands connect with their audiences, ensuring that every campaign is strategically aligned to reach the right people, in the right place, at the right time.
