- Gannett Co., Inc. (GCI, Financial) collaborates with Snowflake to join its Marketplace, targeting AI-driven content monetization.
- This partnership allows enterprises to utilize USATODAY’s extensive news network for enriching AI applications.
- The agreement prioritizes fair attribution and compensation for content use.
Gannett Co., Inc. (GCI), a prominent force in the publishing industry, has announced its collaboration with Snowflake, a leading AI Data Cloud company, joining the Snowflake Marketplace. This strategic move aims to empower enterprises by allowing them access to real-time news and content from the USATODAY Network, enhancing their AI applications and agents.
The partnership between Gannett and Snowflake is set to fortify the protection of intellectual property rights while ensuring proper attribution and fair compensation for content use. Michael Reed, Gannett's Chairman and CEO, highlighted the significance of this collaboration in addressing challenges related to unauthorized AI use of content.
Renn Turiano, Chief Consumer and Product Officer at Gannett, expressed enthusiasm about joining the Snowflake Marketplace, underlining the importance of equitable content sharing with AI enterprises. This alliance marks a pivotal step in forming a mutually beneficial ecosystem that supports innovation and strategic partnerships across various sectors.
