- Datavault AI Inc. (DVLT, Financial) announces a strategic licensing agreement with GFT Rewards.
- The partnership will deploy ADIO®-enabled mobile rewards across various distribution channels.
- Datavault AI expects revenue from this agreement to commence in Q3 2025.
Datavault AI Inc. (DVLT), a prominent figure in AI-driven data experience and monetization, has embarked on a strategic licensing agreement with GFT Rewards. This collaboration aims to roll out ADIO®-enabled, Web 3 mobile rewards, aiming to revolutionize how consumers engage with brands across diverse channels—from airports and retail chains to movie theaters and ride-hailing networks.
The partnership leverages Datavault AI's patented ADIO technology, which uses inaudible-tone mechanisms to trigger secure and instant mobile reward redemptions directly at the point of sale. This innovative approach provides real-time incentives to shoppers while allowing businesses to measure detailed performance metrics such as SKU-level tracking and geo-anchored performance reporting.
The agreement positions Datavault AI to earn a fee for every reward redemption processed through GFT’s platform utilizing ADIO. This aligns with the escalating mobile coupon market, projected to grow from $603.3 billion in 2023 to $1.6 trillion by 2030. With the escalating demand for seamless, frictionless consumer engagement, this technology spearheads a new standard in loyalty and promotional strategies.
GFT Rewards, known for its pioneering approach in web 3 promotions, integrates this technology to streamline reward redemption, driving growth through enhanced customer loyalty. As shopping habits evolve, the alliance reflects a significant shift towards technologies that facilitate real-time engagement and smoother consumer experiences.
Nathaniel Bradley, CEO of Datavault AI, expressed optimism about the partnership, emphasizing the potential of turning advertising impressions into instant transactions, thereby reducing friction in promotional funnels. This model sets a precedent for performance-based in-store media, providing new monetization paths for media owners and retail networks.
