- BMW Group adopts Unity's cloud-based Asset Manager for 3D asset management.
- Unity's platform addresses workflow efficiency and security challenges for BMW.
- Unity Software Inc. (U, Financial) supports BMW's ongoing digital transformation initiatives.
In a significant development for the automotive industry, BMW Group has selected Unity's (U) cloud-based digital asset manager to power its new 3D asset management platform, 3D Mine. This strategic move is aimed at enhancing BMW’s digital transformation efforts, providing streamlined asset management solutions across its diverse business units such as design, engineering, and marketing.
Unity's innovative platform resolves longstanding challenges faced by BMW in managing extensive 3D asset libraries, including issues with version control, file format inconsistencies, and collaboration inefficiencies. By centralizing these processes, the BMW Group can now scale its content creation and innovation initiatives more effectively across departments.
“With Unity Asset Manager, BMW Group’s teams can now work in sync on a single source of truth for 3D assets, all while maintaining enterprise-grade security and unlocking new efficiencies," stated Alex Blum, Chief Operating Officer at Unity. This partnership reinforces BMW's position as a leader in automotive digital innovation.
Unity Software Inc., listed under the ticker (U, Financial), continues to build an ecosystem that supports advanced visualization and real-time collaboration, significantly enhancing the operational workflows across BMW Group’s global operations. The scalable architecture of the 3D Mine platform is designed to adapt to BMW’s growing needs, delivering consistent value across its regional operations.
