- Faraday Future (FFAI, Financial) signs binding agreements for 600 FX Super One units with U.S. influencer marketing agencies.
- The innovative co-creation sales model leverages influencer partnerships to promote the AI-MPV experience.
- FX brand aims to expand distribution across eight strategic U.S. states.
Faraday Future Intelligent Electric Inc. (FFAI), a prominent player in the electric vehicle market, executed significant B2B agreements during its Stockholders' Day on May 31, marking a pivotal moment in the company's innovative sales strategy for its FX brand. The California-based company finalized binding deposit agreements for 600 FX Super One units with two U.S. influencer marketing agencies, CreatoRev Agency and Good Deal World. These partners will also serve as paid co-creation collaborators, harnessing their networks of influencers to promote the premium AI Multi-Purpose Vehicle (MPV) experience.
This new co-creation model represents a groundbreaking move in the automotive industry, pioneering a B2B2C ecosystem that merges automakers with digital content creators far beyond traditional influencer marketing strategies. By ensuring over 2,500 non-binding pre-orders, these B2B deposits signal robust market demand for the FX Super One, underscoring Faraday Future's disruptive approach to vehicle sales.
The B2B sales plan aligns with FX’s broader strategy to roll out distribution across eight key U.S. states: California, New York, Florida, Texas, Washington, New Jersey, Nevada, and Massachusetts. The strategy encompasses multiple market verticals, including the FF Partner Program and relationships with commercial rental and livery fleet companies. The company's founder and Global Co-CEO YT Jia emphasized the B2B model as a crucial foundation for FX's growth, reinforcing its Global Automotive Bridge Strategy aimed at challenging established market leaders like the Cadillac Escalade.
Faraday Future's ambitious plans reflect its commitment to redefining mobility through innovative AI technology and shared intelligent electric mobility solutions, promising to reshape consumer experiences across the automotive sector.
