- Omnicom (OMC, Financial) named the Most Effective Holding Group in the 2024 Effie Index for the second consecutive year.
- BBDO Worldwide and DDB Worldwide ranked third and fourth as Most Effective Agency Networks.
- Omnicom secured the #1 Holding Group position in Latin America.
Omnicom (OMC) has once again been recognized as the Most Effective Holding Group in the 2024 Effie Index®, marking its second consecutive year at the top spot and third time in four years. This recognition underscores Omnicom's strong performance across its network, further solidifying its reputation for marketing effectiveness globally.
Notably, within its network, BBDO Worldwide and DDB Worldwide achieved impressive positions, ranking third and fourth respectively as the Most Effective Agency Networks. Additionally, AlmapBBDO was honored as the Most Effective Agency Office globally for the second year in a row.
In terms of regional performance, Omnicom dominated in Latin America, securing the top Holding Group position. BBDO Worldwide was named the leading agency network in the region, bolstering Omnicom's strength in the market.
The Effie Index is renowned as the most comprehensive global ranking for marketing effectiveness, analyzing finalist and winner data from Effie Awards competitions worldwide. Omnicom's accolades in 2024 also include being named Holding Company of the Year by Gerety, MediaPost, and WARC, further showcasing the company's commitment to driving effective marketing solutions.
John Wren, Chairman and CEO of Omnicom, commented on the achievement, emphasizing the company's dedication to staying ahead of industry changes and delivering meaningful results for clients. The Effie Index continues to set the standard for excellence in marketing effectiveness, reflecting Omnicom's ongoing commitment to innovation and creativity in communication strategies.
