- Calix Inc. (CALX, Financial) unveils its new Sales Acceleration Program to empower broadband service providers (BSPs) to build competitive sales engines.
- The program aims to increase revenue and transform BSPs into broadband experience providers (BXPs) by targeting 41 million small businesses across the U.S., U.K., and Canada.
- Success stories from existing Calix clients demonstrate significant enhancements in ARPU and Net Promoter Scores®, showcasing the program's potential impact.
Calix, Inc. (CALX), a leader in broadband platform solutions, has launched a pioneering Sales Acceleration Program designed to support broadband service providers (BSPs) in establishing highly competitive sales infrastructures. Aimed at enhancing their growth capabilities, this initiative targets the transformation of BSPs into broadband experience providers (BXPs).
The Sales Acceleration Program is part of the Calix Success offerings, which have consistently driven BSP transformation and growth. With a strong focus on the business-to-business (B2B) segment, the program addresses the needs of approximately 41 million small enterprises across the U.S., U.K., and Canada. Services like SmartBiz™, a comprehensive managed service tailored for small business needs, form the core of this strategic approach.
Over the past seven years, Calix Success has delivered measurable outcomes for its clients. Notable achievements include a 73% increase in ARPU for Jade Communications and a 10% boost in acquisition ARPU for United Fiber within just 30 days of employing the SmartBiz sales strategy. Additionally, GoFibre in the U.K. successfully accelerated its market expansion through personalized communication strategies, reflecting the program's far-reaching impact.
The program is structured around four key pillars aimed at modernizing the sales functions of BSPs. By building a sales-driven culture, leveraging best practices from over 1,500 broadband networks, and enhancing sales leadership skills, the Sales Acceleration Program provides a comprehensive strategy to enable scalable B2B sales success across entire organizations.
Calix's ongoing commitment to driving operational excellence ensures BSPs' transformations are continuously supported by insights from Business Insights Service Optimization. This service integrates data from Calix Cloud®, billing, and support systems to identify inefficiencies and improve subscriber satisfaction.
Calix's chief customer officer, John Durocher, emphasizes the importance of a meaningful connection with the market beyond just technological advancement. "The Calix Sales Acceleration Program gives BSPs of any size the structure, skills, and strategy to sell with purpose," he stated, underscoring the program's role in leading the market with experience-driven strategies rather than competing on price alone.
