Temu (PDD) Faces User Decline Amid U.S. Tariff Policy Changes

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Jun 05, 2025

Key Takeaways:

  • Temu's daily active users in the U.S. dropped 52% due to new tariff regulations.
  • Analysts forecast a strong potential upside for PDD Holdings Inc (PDD, Financial) with a price target suggesting 31.48% growth.
  • GuruFocus estimates an even greater potential upside of 124.26% based on GF Value.

Impact of Tariff Regulations on Temu's User Growth

Temu's (PDD) presence in the U.S. market has faced significant challenges following the termination of the de minimis exemption. This policy change, which involves imposing tariffs on low-value imports, has led to a dramatic 52% decrease in daily active users. Consequentially, from March to May, the monthly average user growth has suffered a 30% decline. These changes have negatively impacted app rankings and have required adjustments in advertising strategies.

Wall Street Analysts' Projections for PDD Holdings Inc (PDD, Financial)

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According to 37 analysts, the average one-year price target for PDD Holdings Inc (PDD, Financial) is estimated at $131.39, with forecasts ranging between a high of $180.06 and a low of $90.03. This average target suggests a potential upside of 31.48% from the current price of $99.93. For a comprehensive analysis of these estimates, visit the PDD Holdings Inc (PDD) Forecast page.

Brokerage Recommendations and Performance Ratings

The consensus among 41 brokerage firms places PDD Holdings Inc (PDD, Financial) at an average recommendation of 2.1, which equates to an "Outperform" rating. Within the rating scale, 1 represents a Strong Buy, while 5 implies Sell. This favorable outlook implies confidence in PDD's ability to navigate current market challenges and capitalize on growth opportunities.

GF Value and Long-Term Potential

GuruFocus projects the GF Value for PDD Holdings Inc (PDD, Financial) at $224.11 in one year, which represents a significant potential upside of 124.26% from the current price of $99.9315. The GF Value is derived from historical trading multiples, past business growth metrics, and future performance estimates. For further insights and data, you can explore the PDD Holdings Inc (PDD) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.