- Cheez-It and Wendy's (WEN, Financial) to launch Baconator-flavored crackers nationwide in July 2025.
- Early access available via CheezIt.com with a special bundle including a Wendy's Frosty keychain tag.
- Promotional offer includes $2 off a Baconator sandwich through the Wendy's app.
Cheez-It, a brand under Kellanova (K), is teaming up with Wendy's (WEN) to unveil a limited-edition snack combining the crunchy, cheesy flavor of Cheez-It with the distinctive Applewood smoked bacon flavor of Wendy's Baconator. This collaboration marks the first time the two well-known brands have joined forces to create the Cheez-It x Wendy's Baconator crackers, available nationwide starting July 2025.
Consumers eager to taste this new snack can gain early access by purchasing a special bundle through CheezIt.com. The bundle includes the Baconator crackers and a Wendy's Frosty keychain tag, offering fans an exclusive opportunity to enjoy the unique flavors before the official launch.
As part of their promotional strategy, Wendy's is offering a $2 discount on Baconator sandwiches for customers who scan a QR code found on the back of the cracker box using the Wendy's app. This cross-promotional effort aims to enhance customer engagement and create a seamless experience between the two brands.
The launch signifies a strategic move by both brands to capitalize on their iconic products while offering consumers a novel snacking experience. Follow Cheez-It and Wendy's on their social media platforms to stay updated on their latest offerings and promotions.
