- Gannett Co., Inc. (GCI, Financial) launches DeeperDive, a first-of-its-kind AI answer engine on USATODAY's platform.
- DeeperDive is designed to enhance reader engagement and boost ad revenue by providing smarter, contextual answers.
- This initiative is part of Gannett's strategic digital transformation to deliver more value to shareholders and audiences.
Gannett Co., Inc. (GCI) has introduced DeeperDive, an innovative AI-based answer engine developed in collaboration with Taboola. This cutting-edge tool is designed to connect USATODAY readers with precise, context-rich answers to their inquiries, while directing them to related content across the USATODAY Network. By leveraging Taboola's GenAI technology, DeeperDive offers readers a multi-faceted understanding of topics, ensuring a deeper and more interactive content experience.
The DeeperDive platform is expected to significantly enhance user engagement, encouraging readers to explore more content while staying longer on the USATODAY site. This is anticipated to foster increased loyalty among the publication’s audience. Additionally, by integrating high-intent advertisements into the AI-powered results, DeeperDive creates a new revenue stream, allowing Gannett to capitalize on search-like ad revenue opportunities.
Michael Reed, Chairman and CEO of Gannett, emphasized that this strategic deployment marks a pivotal moment in their digital transformation journey. He noted that it aims to deliver greater shareholder value and deeper consumer insights through advanced AI analytics.
As the first U.S. publisher to implement this technology, Gannett's launch of DeeperDive is a significant step towards revolutionizing how news organizations can engage with their audience and monetize content. This initiative, currently in its BETA phase, is accessible to approximately 1% of USATODAY’s vast audience, setting the stage for broader deployment in the future.
