- Taboola (TBLA, Financial) launches DeeperDive, a Generative AI answer engine for publisher websites.
- Initial partners include Gannett | USA TODAY Network and The Independent.
- DeeperDive aims to increase publisher engagement and ad revenue by keeping users on-site.
Taboola (TBLA) has introduced DeeperDive, a pioneering Generative AI answer engine tailored for use on publisher websites. Partnering initially with Gannett | USA TODAY Network and The Independent, DeeperDive allows readers to ask questions and receive AI-generated answers sourced directly from publisher content. This development connects readers with unique content from trusted sources while keeping them engaged on publisher platforms.
Operating within Taboola’s extensive network, which includes 600 million daily active users and over 9,000 publisher partners globally, DeeperDive provides real-time, contextual responses. The platform seeks to create new monetization opportunities by integrating high-intent advertisements directly into AI-powered search results, effectively capturing search-like advertising revenue within the publisher's environment.
This strategic innovation positions Taboola as a defender of the open web ecosystem, countering the rise of AI search engines that scrape content without compensation. By maintaining user engagement on their sites, publishers can expect increased reader loyalty and potentially higher ad revenue. CEO Adam Singolda highlights the shift in monetization potential, moving from low-value clicks to significant conversions directly on publisher sites.
