- DoubleVerify announces a new partnership with Lyft, enhancing media verification for in-app ads.
- The collaboration aims to provide brands with comprehensive metrics including viewability, fraud verification, and geographic alignment.
- This partnership is expected to deliver increased transparency and ad performance for Lyft's (LYFT) advertising platform.
DoubleVerify (DV, Financial), a leading software platform known for media quality verification, announced a strategic partnership with Lyft (LYFT), a major player in the rideshare industry. This collaboration will integrate DoubleVerify's advanced media verification technologies into Lyft’s in-app advertisements, providing enhanced transparency and performance insights for brands.
Through this initiative, advertisers will gain access to a suite of post-bid measurement features such as viewability authentication, fraud verification, geographic alignment, and attention measurement. These capabilities are designed to empower brands with real-time insights, helping them to optimize their campaign outcomes through the DV Pinnacle®, a unified service and analytics platform.
"As marketers expand their investments in high-impact, in-app environments, transparency and trust are critical," stated Mark Zagorski, CEO of DoubleVerify. This partnership ensures advertisers can measure the quality of their campaigns within Lyft's advertising network, bolstering confidence in ad performance.
The new partnership between DoubleVerify (DV, Financial) and Lyft (LYFT) is set to become operational within the next few weeks, promising to enhance the digital advertising landscape by ensuring ads are seen by real audiences and located in intended geographic areas.
