Pinterest (PINS, Financial), a leading interactive media and services provider, announced a new AI feature called "Automatic Collages" designed to help advertisers swiftly convert product catalogs into shoppable collages. This feature aims to enhance advertisers' ability to reach customers while conserving time and creative resources.
Pinterest highlighted that collages are one of the most popular and interactive content forms among Gen Z users, with tens of millions already created on the platform. Initial tests revealed that users save these automated collages twice as often as standard product pins.
The Automatic Collages feature organizes product images into shoppable visual content based on styling ideas, user interactions, similar products, and user collections. For instance, it can group items into fashionable outfits based on existing styles or create new collages similar to those with high user interaction.
