- FOX Advertising strengthens its OneFOX platform through new partnerships with Experian and TransUnion.
- The enhancements aim to improve audience targeting and segmentation across FOX's vast media properties.
- This integration includes expanded capabilities with LiveRamp, enhancing precision and performance for advertisers.
FOX Advertising has announced notable upgrades to its converged media platform, OneFOX, through new collaborations with Experian and TransUnion, alongside an expanded partnership with LiveRamp. The enhancements aim to bolster FOX's proprietary AdRise technology by integrating FOX’s first-party data with partner capabilities to create more detailed audience segments. This will enable advertisers to effectively target specific demographics, lifestyle preferences, and purchase intent across FOX's extensive portfolio, including FOX Entertainment, FOX Sports, FOX News Media, and Tubi.
The privacy-conscious OneFOX platform promises to offer unified reach and frequency controls, smarter creative decisioning, and enhanced audience matching capabilities. By consolidating inventory and audiences across linear, streaming, and digital channels, the platform seeks to deliver more precise and effective advertising solutions. This strategic move by FOX (ticker: FOX) is expected to provide advertisers with expansive access and seamless media buying experiences, potentially boosting advertising efficiency and precision.
"FOX's converged media platform was purposefully built to unify our portfolio," said Stephano Kim, Chief Strategy and Operations Officer at FOX Advertising. The company aims to transform data and insights into intelligence that drives audience activation, creating opportunities for businesses and consumers alike.
With their new data partnership, FOX is set to reinforce its capability to merge offline and digital signals, enabling advertisers to reach high-value segments across all FOX properties efficiently. This development not only addresses a crucial challenge in today’s fragmented media landscape but also strengthens FOX's competitive edge in the digital advertising market.
