- DoubleVerify (DV, Financial) unveils DV Authentic AdVantage, an AI-powered solution to optimize ad performance and protect media quality.
- This pioneering tool addresses the challenges of advertising in walled garden environments.
- The launch marks DV's evolution into a comprehensive media effectiveness platform.
DoubleVerify (DV), a leader in media quality verification, has introduced the DV Authentic AdVantage, a cutting-edge AI-powered solution designed to enhance advertising performance on proprietary video platforms. The tool combines DV’s established media quality controls with DV Scibids AI technology, aiming to address common challenges advertisers face, such as a tradeoff between cost efficiency, media quality, and performance when targeting premium video content.
The DV Authentic AdVantage solution allows advertisers to protect brand equity by ensuring ads align with brand-safe and suitable content. It seamlessly optimizes campaign performance through automated bid adjustments and budget allocations, leveraging state-of-the-art AI technology. Additionally, advertisers can authenticate media quality and measure campaign success using detailed insights provided within DV Pinnacle®, DoubleVerify’s unified analytics platform.
This launch is a significant milestone for DoubleVerify (DV, Financial), reflecting its strategic shift from a media verification provider to a comprehensive media effectiveness platform. With the recent acquisitions of AI firms like Scibids and marketing measurement platform Rockerbox, DV aims to integrate AI-powered campaign optimizations and outcome measurements, reinforcing its commitment to transparency, efficiency, and accountability in digital advertising.
