- Unity selects Optable to power its new Audience Hub, tapping into a potential audience of 3 billion gamers.
- The collaboration aims to enhance precision targeting and omni-channel activation for brand marketers.
- Optable’s platform integrates data from Experian to build high-intent audiences in a secure, privacy-first manner.
Unity Software Inc. (U, Financial) has entered into a strategic partnership with Optable, a leading identity management and data collaboration platform, to launch its new Audience Hub. This innovative platform is designed to enable brand marketers to create custom audiences of gamers while prioritizing privacy. Unity's Audience Hub leverages Optable’s technology to facilitate seamless audience collaboration and enhanced precision targeting for over 3 billion gamers globally.
The collaboration integrates data from key providers like Experian, allowing marketers to identify and engage high-intent audiences across multiple channels. Yves Poire, co-founder and CEO of Optable, emphasized the breakthrough potential of combining Unity’s extensive reach with Optable’s interoperability expertise, enabling advertisers to capitalize on more profound engagement and measurement opportunities.
Alex Blum, COO of Unity, highlighted the importance of this partnership in advancing Unity’s mission to create a more connected advertising ecosystem. He noted the scalability and privacy focus of the Audience Hub as pivotal in unlocking the potential of Unity’s massive gamer base.
Additionally, Crystal Jacques, Vice President of Enterprise Partnerships at Experian Marketing Services, acknowledged the synergy between Unity’s vast audience reach and Experian’s precise audience data. This collaboration aims to drive significant ROI and sustainable growth for advertisers and developers within the gaming industry and beyond.
