- Mattel (MAT, Financial) teams up with OpenAI to create AI-powered toys and experiences.
- The collaboration focuses on innovation, privacy, and safety.
- First AI product announcement expected later this year.
Mattel, Inc. (MAT), a renowned global toy and family entertainment company, has announced a strategic collaboration with OpenAI to develop AI-powered products and experiences. This partnership aims to integrate advanced AI technology into Mattel's iconic brand portfolio, prioritizing innovation, privacy, and safety in its offerings.
The collaboration will enable Mattel to leverage OpenAI’s technology to enhance fan engagement by creating age-appropriate play experiences that are both safe and innovative. With over 80 years of trust from families worldwide, Mattel continues to adopt new technologies to enrich its product offerings and fan interactions.
Key to this collaboration is the utilization of OpenAI's tools, such as ChatGPT Enterprise, to drive business operations, creative ideation, and product development at Mattel. This move promises to expand Mattel's reach and impact through the introduction of groundbreaking AI capabilities in its consumer products.
OpenAI's Chief Operating Officer, Brad Lightcap, has expressed enthusiasm for the partnership, highlighting the potential for productivity, creativity, and company-wide transformation. Mattel's Chief Franchise Officer, Josh Silverman, emphasized the opportunity for AI to further inspire and entertain audiences while solidifying Mattel’s leadership in innovation.
Mattel and OpenAI are set to announce their first product from this collaboration later in the year, marking a significant step forward in the integration of AI and play.
