- Life360 (LIF, Financial) unveils Place Ads and Uplift to enhance real-world ad targeting and measurement.
- Platform powered by 83 million monthly users and 95% location sharing rate.
- Successful partnership with Uber drove over 100,000 ride bookings.
Life360 (LIF), a leader in family connection and safety technology, has announced the launch of two significant innovations in its advertising platform: Place Ads and Uplift. Place Ads utilizes location-based targeting to deliver brand messages based on real-world behavior and household context, while Uplift provides a footfall attribution tool linking ad exposure to physical store visits.
With over 83 million active users each month, and approximately 95% of members sharing their location data, Life360's platform capitalizes on first-party data to enable precise and context-aware advertising. These innovations empower advertisers to engage families effectively, while prioritizing user privacy by excluding sensitive locations and data from minors.
A notable example of Place Ads' success is its partnership with Uber. By targeting airport travelers immediately upon landing, the platform facilitated over 100,000 ride bookings, illustrating the potential for data-driven, timely advertising to provide value to both brands and users.
Life360's new ad tools offer a strategic advantage as digital advertising shifts towards greater privacy restrictions. The use of first-party, opt-in data enhances the relevance and precision of advertising campaigns, appealing to brands seeking to connect digital efforts with tangible, offline outcomes. By maintaining a strong focus on user privacy, Life360 ensures that both advertisers and family users benefit from the enhanced platform capabilities.
