- Lottery.com (LTRY, Financial) and Sports.com expand their sponsorship across the IndyCar and IndyNXT series at Gateway.
- This marks the first time both brands feature triple-driver representation in a single weekend, enhancing brand visibility.
- Extended partnership with driver Louis Foster through 2025, showcasing comprehensive branding on racing assets.
Lottery.com Inc. (LTRY) and Sports.com have announced a significant expansion of their sponsorship presence at the upcoming Gateway racing event. For the first time, both brands will have a triple-driver representation across the NTT IndyCar and IndyNXT by Firestone series, marking a strategic milestone in their motorsport endeavors.
In a groundbreaking move, the partnership includes Louis Foster of Rahal Letterman Lanigan Racing, who will sport the Lottery.com logo prominently on his helmet and Sports.com branding on the wing endplates of his car. Foster's association with these brands has been extended until the end of the 2025 season, reflecting the companies' long-term commitment to motorsport.
Callum Ilott, racing for PREMA Racing, will continue to feature Lottery.com helmet branding, underscoring his role as a key partner in the brand's IndyCar strategy for 2025. Ilott's performances have consistently demonstrated his potential, aligning perfectly with the company's pursuit of excellence.
In the IndyNXT series, emerging Scottish talent Sebastian Murray, racing with No. 2 Dream Racing Dubai, carries comprehensive branding from both Lottery.com and Sports.com across his helmet, race suit, and car. Murray has impressed with his performance, currently ranked 11th in the overall driver standings, highlighting his rapid progress in the series.
The Gateway race is pivotal for Lottery.com (LTRY, Financial) and Sports.com as it provides unparalleled visibility on a national stage, as noted by CEO Matthew McGahan. "Supporting emerging and elite talent is crucial to our mission, and the visibility achieved through such strategic partnerships is paramount to our brands," he stated.
The enhanced branding effort at Gateway underscores Lottery.com's dedication to integrating gaming, sports, and entertainment, while nurturing talent within the motorsport industry.
