- Paramount Game Studios, Atlas Creative, and Peyo Company have launched a new game, "Smurfs Grow A Village," on Roblox.
- The game offers a free-to-play, DIY immersive experience where players can build and customize their own Smurfs village.
- This release marks the Smurfs' debut on the popular Roblox platform, aiming to reach digital-first audiences.
In an exciting development for fans of the iconic Smurfs franchise, Paramount Game Studios, Atlas Creative, and Peyo Company have teamed up to launch "Smurfs Grow A Village," now available on the Roblox platform. This innovative free-to-play game invites players into a DIY world where they can design and expand their own Smurfs village through various engaging activities such as farming, mining, logging, and exploration.
The launch on June 12, 2025, signifies a strategic expansion by Peyo Company, seeking to tap into digital-first audiences by leveraging the solid brand recognition and global appeal of the Smurfs. "Smurfs Grow A Village" offers players complete creative control, beginning with a basic farm plot and a few Smurfs to develop a bustling village filled with adventure and customization opportunities.
This initiative aligns with Peyo Company's ongoing efforts to perpetuate the legacy of its beloved blue characters, which have captivated audiences since their comic book inception in the 1950s and have since evolved into a worldwide entertainment phenomenon. The game is accessible on most platforms and devices, reinforcing its broad appeal and potential for a diverse user base.
Michael Herriger, CEO of Atlas Creative, expressed enthusiasm about the partnership, stating, "We're thrilled to bring The Smurfs into the dynamic and creative world of Roblox. This game offers a unique opportunity to connect with fans old and new, inviting them to experience the magic of the Smurf Village in an entirely new way."
Meanwhile, Paramount Global (Nasdaq: PARA) continues to strengthen its portfolio with varied consumer brands across platforms such as Paramount+, CBS, and Nickelodeon. "Smurfs Grow A Village" exemplifies their commitment to creating quality content for some of the world's most beloved franchises.
